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Sports Figures Become Embassadors for Vision

by Marlene Giardini | Apr 11, 2019 | Optical Merchandising, The Optical Industry, Uncategorized

Sports players are some of the most potent role models in our culture today, and though some examples are not always heroic, when athletes like Patrick Reed and Stephen Curry highlight the benefits of good vision they truly become stars. One of the most difficult...

Anti-reflective Lenses for Kids? YES!

by Marlene Giardini | Jul 4, 2016 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising

Do children benefit from anti-glare on their lenses? You bet! Anti-reflective coating makes you see better. It also improves your appearance. If fact, ALL spectacle wearers should have non-glare lenses. It’s modern technology! Anyone who had to wear glasses, and...

Marketing Anti-glare Lenses, a Better Approach

by Marlene Giardini | Dec 11, 2014 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising, The Optical Industry

Anti-glare Technology: a Marketing Challenge Anti-glare coating has been in retail for decades, and it was available decades before that in the scientific industry. Yet it really is amazing how many of our patient/customers have never hear of it, have no idea what its...

Optical Branding: The Positives and Negatives

by Marlene Giardini | Nov 7, 2014 | Optical Marketing, Optical Merchandising, The Optical Industry

Optical Branding, a Legacy of the 1980’s Designer Explosion. In a recent Vision Monday article a veteran editor, Gloria Nicola, speaks of the positive contributions of optical branding. Addressing some of the joys of her work over the past 27 years, the article...
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