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Anti-reflective Lenses for Kids? YES!

by Marlene Giardini | Jul 4, 2016 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising

Do children benefit from anti-glare on their lenses? You bet! Anti-reflective coating makes you see better. It also improves your appearance. If fact, ALL spectacle wearers should have non-glare lenses. It’s modern technology! Anyone who had to wear glasses, and...

Marketing Anti-glare Lenses, a Better Approach

by Marlene Giardini | Dec 11, 2014 | Anti-glare Coating, Optical humor, Optical Marketing, Optical Merchandising, The Optical Industry

Anti-glare Technology: a Marketing Challenge Anti-glare coating has been in retail for decades, and it was available decades before that in the scientific industry. Yet it really is amazing how many of our patient/customers have never hear of it, have no idea what its...

Opticianry’s Weakest Link

by Marlene Giardini | Sep 19, 2014 | Office Documentation, Optical humor, Optical Liability, The Optical Industry

Malpractice: Do You Need To Be Concerned? Opticians today have to know about the science of vision, the design of both spectacle and contact lenses, and the various types of pathologies we may come across in our every day practice. We routinely use Prentice’s...

The vocation of opticianry

by Marlene Giardini | Sep 5, 2014 | Optical humor, Optical Marketing, The Optical Industry

As an optician, what exactly is our purpose? Is it just to sell eyeglasses and contact lenses? Is it to make those patients beautiful in their eyeglasses? Is it to meet our sales goals and to make money for our employers? Or is it just to make money for ourselves?...

Cheat codes for test taking? Don’t bet on it!

by Marlene Giardini | Aug 17, 2014 | Optical humor, Tips and Hints

Bad Information! I just came across a review in the New York Post of a book by William Poundstone designed to help readers game any system, from the stock market, to the lottery, to taking multiple choice tests. According to this book: True is most often correct in...
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